Skip to main content

Rank Tracker

W
Written by Winnie Chang
Updated this week

Rank Tracker

1. Feature Overview

Rank Tracker allows you to monitor the ranking performance of one or multiple keywords at both the your own ASIN and competitor ASIN levels. It covers Sponsored (Ad) rankings and Organic rankings, helping you adjust bids in time to stabilize and optimize ad performance.

By combining ranking data, you can better understand keyword competitiveness and make informed optimization decisions.

2. Use Cases

You can use Rank Tracker to closely monitor how your promoted ASINs and competitor ASINs rank on key keywords in Amazon search results.

By tracking ranking changes, you can:

  • Evaluate the effectiveness of your advertising efforts

  • Identify opportunities for bid and strategy optimization

  • Better understand competitive dynamics for core keywords

Rank Tracker distinguishes between paid traffic rankings and organic traffic rankings, providing clearer insights into ASIN competitiveness and supporting cost-related decision-making.

3. Availability

Supported marketplaces:

  • United States

  • Mexico

  • Canada

  • Japan

  • Australia

  • United Kingdom

  • France

  • Germany

  • Spain

  • Italy

4. How to Use

4.1 Create a Tracking Task

Step 1:
Go to Rank Tracker and click Add Tracking Task.

Each account supports up to 30 tracked keywords by default.
If you need additional quota, please contact your Customer Success Manager.

Step 2:
Configure the tracking task:

  • Enter a task name

  • Select the marketplace

  • Add your ASIN

  • Add competitor ASINs

  • Add keywords (recommended to prioritize your active advertising keywords)

Click Confirm to complete task creation.

Step 3:
View the task:
After creation, you can find the task in the task list. From there, you can:

  • View product information

  • Click the product area to jump to the Amazon product detail page

  • Check organic ranking and ad ranking for tracked keywords

  • See task creation date and data update date

  • Pause or resume tracking

  • Edit the task

  • View task details

  • Delete the task

Note: Due to ranking fluctuations, data will be displayed after a short accumulation period. Rankings can be viewed after 1 day.

4.2 View Task Details

Step 1:
Click the Details icon to enter the task detail page.

Step 2:
On the detail page, you can perform the following actions:

View Tracking Targets

At the top of the page, all tracked targets are displayed.
If competitor ASINs are selected, their rankings will also appear in the list below.

View ASIN Rankings

You can view both Sponsored (Ad) and Organic rankings for your ASIN and competitor ASINs.

Ranking Explanation

Hover over the info icon (!) to see a detailed explanation of ranking logic.

Variant Ranking Display

You can choose to enable or disable Variant Ranking:

  • Enabled:
    If the tracked ASIN does not appear within the top 3 pages of search results, but one of its variant ASINs does,
    or if both appear but the variant ASIN ranks higher,
    the highest-ranking variant ASIN will be used as the ranking result.

  • Disabled:
    Only the ranking of the tracked ASIN itself will be displayed.

View Ranking Trends

Click the Ranking Trend icon to enter the trend page, where you can view:

  • Organic ranking trends

  • Sponsored ranking trends

  • Price changes

  • Star rating

  • Review count

If the ranking is outside the top 3 pages, related data will not be displayed.

You can also download daily ranking data for the last 6 months.

Other Actions

You can perform actions on keywords individually or in bulk, including:

  • Add to advertising

  • Add as negative keywords

  • Delete keywords

5. FAQ

How accurate is the ranking data?

Ranking results may differ from what you see in manual searches due to variations in search time, delivery address, and other factors.

For U.S. marketplace tracking, the system uses New York as the default delivery location to better reflect ranking trends.

Why is the ranking displayed as “–”?

There are two possible reasons:

  1. The task has been created for less than 1 day, so ranking data is not yet available.

  2. After more than 1 day, if the product does not appear within the top 3 pages of search results, the ranking will still be shown as “–”.

Why is historical data missing for some ASINs?

  • If a new competitor ASIN is added:

    • Ratings, price, and BSR data are only collected after the ASIN is added

    • Historical data cannot be backfilled

    • However, if the ASIN appeared in the top 3 pages previously, its historical rankings can be traced back to the time the keyword was added

  • If a new keyword is added:

    • Ranking data for both your ASIN and competitor ASINs is collected only after the keyword is added

    • Historical data cannot be backfilled

Did this answer your question?