2025 Monthly Release Notes

•AI Filter Smart Filtering Feature Launch: A new "Smart Filtering (AI Filter)" entry has been introduced on all Search Ad campaign pages. This feature allows users to perform complex filtering and sorting operations using natural language descriptions, and the filter conditions can be saved as visual tags for reuse, greatly simplifying the management process for advertising campaigns.

•AI Managed SB Managed Group Action Space Optimization: The action space settings for SB Managed Groups have been updated. The "Time-of-Day Bidding" feature now only supports the "Rule" mode selection, ensuring a more precise and controllable automated bidding strategy.

•Product Center Functionality Expansion: It now supports adding the same ASIN to multiple product lines for management and advertising, providing users with more flexible product promotion strategies.

•SparkX Preset Templates Integrated into Managed Groups: The Managed Group feature now includes SparkX preset templates. Users can easily view, copy, fine-tune, and reference these preset templates, accelerating the creation and deployment of new advertising campaigns.

•SparkX Platform New Visual Upgrade: The platform has undergone a comprehensive visual refresh, optimizing the top navigation structure to make the interface more concise and intuitive, enhancing the overall user experience.

•Ad Management Capability Integration: The AI Copilot feature has been merged with Ads Management, unifying the entry points for the Ad Center and management capabilities, simplifying the user's operational path.

•Deep Integration of Data Insights Module: Achieved a complete integration between the Product Center and Data Reports, providing users with a one-stop solution for data analysis and insights.

•Homepage and AI Notification System Upgrade: The homepage and AI notification system have been fully upgraded, aiming to resolve the interaction issues between AI-optimized advertising and human collaboration. New features include the AI Alert Suggestion Component and Notification Rule Configuration, allowing users to manage and respond to system prompts more effectively.

•System Global Currency Switching Feature: The system now supports global currency switching. Users can flexibly switch the displayed currency on the page, choosing to view the original currency or the site currency, facilitating cross-regional business management.

•Automation Template Supports Cross-Store Operations: The template function for automation rules officially supports cross-store operations, allowing users to create and apply rules across multiple stores, significantly improving the efficiency and flexibility of rule configuration.

•Automation Rule Performance Enhancement: The execution frequency of Budget Rules has been increased to 30 minutes/time, ensuring the real-time nature of budget control.

•Automation Rule Template Switch: A template switch function has been added, allowing users to temporarily pause or enable automation rules, enhancing control over rule execution.

•Bulk Tag Management Operations: The Tag Management feature has been enhanced to support users in bulk tagging advertising campaigns via Excel bulk upload, significantly boosting the efficiency of managing large-scale advertising campaigns.

•SB Ad Keyword Management Optimization: In the All Search Ad Optimization module, SB Ads have added a Keyword Management by Ad Group Type feature, allowing for more granular keyword management.

•Ad Portfolio Bulk Processing Optimization: The bulk processing function for all ad portfolios has been optimized. It now supports modifying only the date without modifying the budget, preventing unnecessary budget changes.

•Automation Rule Adds Search Term Rule: The automation rules now include a Search Term Rule, supporting various matching methods to help users manage search terms more precisely.

•Business Ad Bidding Adjustment Supports Site Filtering: The Bidding Adjustment feature for all Search Ads now supports filtering by site of placement for Business Ads, enabling more targeted bidding strategies.

•Advanced Automation Rule Optimization: Optimizations have been made to the automation rule's condition settings and time period, and it now supports custom callbacks for budget rules, providing more flexible automation configuration.

•Search Ad Page Update: The All Search Ad page has been updated, with the migration of Other Products Purchased and Matching Placement Pages, optimizing the page structure.

•AMC Hub Upgrade: The Amazon AMC Hub has been upgraded with 5-Year Purchase Audience Creation/Modeling and Audience Iteration Optimization features, further enhancing the depth of audience analysis and modeling.

•AI Keyword Negative Explanation: The AI Action feature now includes an AI Explanation for Keyword Negatives, which clearly explains the reasons for AI-negated keywords, enhancing system transparency and user trust.

•Search Ad Placement Page Update: The Placement Page for all Search Ads has been updated, adding a Keyword Tag Filtering feature to help users quickly locate and manage keywords.

•Keyword Management Group Launch: All Search Ads now feature a Keyword Management Group (US site only), supporting filtering and various quick operations on keywords, improving management efficiency.

•SP Ad Placement Site Selection: SP Ads have added a Placement Site Selection feature, allowing users to specify the placement site when creating campaigns.

•Metrics List Supports CSV Export: The Metrics List for all Search Ads now supports CSV format export, facilitating offline data analysis.

•Data Overview Functionality Scope Expansion: The scope of the Data Overview feature for all Search Ads has been expanded to include more dimensions of data, such as Search Terms and Bidding Adjustments.

•SparkX Platform European Site Support: The SparkX Amazon Platform now supports additional European sites, including the UK, Sweden, and Egypt, expanding the global service reach.

•Walmart Ad Targeting Expansion: Walmart Ad Management has added an Expanded Targeting - Complementary Product Targeting feature, helping users discover more potential promotion opportunities.

•Data Overview Interaction Optimization: The Data Overview feature for all Search Ads has been optimized for interaction, and its supported scope has been further expanded.

•SP Ad Bidding Enhancement: Amazon - All Search Ads - SP Ads now support selecting audiences created on Amazon to increase bids, enabling more precise audience targeting.

•SP Ad Off-Site Strategy Setting: Amazon - All Search Ads - SP Ads have added an Off-Site Ad Strategy Setting, allowing users to configure off-site ad strategies when creating/editing SP Ad campaigns.

•SD Ad Audience Targeting Optimization: The Audience Targeting Display for Amazon - All Search Ads - SD Ad Campaigns has been optimized, improving the precision of targeting and display effectiveness.

•Automation Rule Time-of-Day Budget Mode: The Time-of-Day Budget Rule for Amazon Automation Rules has added "Daily" and "Weekly" setting modes to better accommodate budget management needs across different time periods.

•Bulk Ad Campaign Copying: The optimization feature for Amazon - All Ads now includes the ability to copy single or multiple ad campaigns from the campaign list page, significantly boosting campaign creation efficiency.

•AI Alert Suggestion Fully Launched: The AI Alert Suggestion feature has been fully launched, providing users with comprehensive risk warnings and optimization recommendations.

•Bulk Bidding Coefficient Adjustment: All Search Ads now support bulk adjustment of the Campaign-level Bidding Coefficient, simplifying the modification process for large-scale bidding strategies.

•SP Smart Creation Naming Rule Upgrade: The Naming Rule for SP Smart Creation has been upgraded, offering more flexible and standardized naming options.

•Business Ad Bidding Coefficient Bulk Operation: The Amazon Business Ad Placement Bidding Coefficient now supports bulk operations, allowing users to manage bidding strategies uniformly.

•Custom Dashboard Report Optimization: The reporting feature of the Amazon Custom Dashboard has been optimized to support aggregation by Ad Campaign Tag, enhancing data analysis flexibility.

•SP Ad Bidding Adjustment Expansion: Amazon - All Search Ad Optimization has added the SP Ad Type, supporting the setting of bidding adjustment coefficients specifically for Amazon Business Ad Placements.

•Placement Lock Supports Organic Placement Adjustment: The Placement Lock feature now supports adjusting organic placements, providing more granular control over ad placements.

•Bidding Adjustment Method Upgrade: The Bidding Adjustment method has been upgraded. The original percentage adjustment for the top of search results and bidding adjustment have both been changed to range settings, making the adjustment logic more intuitive and precise.

•SparkX Platform European Site Support: The SparkX Amazon Platform has added support for European sites, further expanding its service scope.

•Custom Dashboard Iteration Optimization: The Custom Dashboard has undergone iterative optimization, adding new data dimensions, card copying functionality, and an insight input text box, enhancing the customization and analysis capabilities of the dashboard.

•Search Ad Condition Group Feature: All Search Ads have been updated to support saving store-specific objects (such as ad portfolios, ad campaigns, etc.) to a condition group for future reuse.

•Walmart Ad Targeting Expansion: Walmart Ad Management has added the Expanded Targeting - Complementary Product Targeting feature.

•Automation Rule Search Term Rule: Amazon Automation Rules have been optimized with the addition of a Search Term Rule, which supports selecting the method for adding search terms as "Specify Ad Group for Ad Campaign".

•Amazon AI Management Optimization: The AI Managed Group has added multiple operational optimization metrics, including 7-day average spend and budget active time average, making the AI management status more transparent.

•Amazon AI Harvest Upgrade: The AI Harvest feature has been upgraded. If the SA store is linked to an AMC instance, AI Harvest will use AMC data as a reference, improving the precision of the harvest.

•Custom Dashboard Feature Iteration: The Custom Dashboard feature has been iterated, optimizing the global filter and chart download functions, enhancing the user experience.

•Walmart Smart Creation Sync Identifier: The Walmart Smart Creation feature now supports sync identifiers and enables filtering of ad campaigns running automation rules.

•Data Display Optimization: Optimized the display logic for whether the Amazon homepage is authorized for SP-API and Vendor store data, ensuring data accuracy.

•Target ACOS/ROAS Filtering: The All Search Ad campaign page has been updated to support filtering ad campaigns by Target ACOS/Target ROAS, helping users focus on high-value campaigns.

•AI Action Space Iteration: The AI Action Space has been iterated to support AI not harvesting, not negating keywords, and supports judgment by "Equals" or "Contains", enhancing the flexibility of AI decision-making.

•Walmart Ad Data Comparison: Walmart Ad Management has added a Data Comparison feature, allowing users to compare ad performance across different time periods or strategies.