December Release Notes
Amazon Page – Preference Settings
Users can now configure their preferred display for ACOS / ROAS on Amazon-related pages.
Additional support includes:
Setting whether the week starts on Sunday or Monday
Amazon – AI Managed Optimization
Upgraded Managed Groups Fully Released + AI Workflow Improvements
The upgraded version of Managed Groups is now fully available
Legacy single-store Managed Groups have been retired
Enhancements include:
Managed Group list now supports expanding to view campaign-level basic information
Quick navigation from Managed Groups to Ad Management with the current group selected
Bulk actions optimized, including:
Budget updates
Target ACOS / Target ROAS updates
Managed Groups Now Support ROAS Targets
The user’s ACOS or ROAS preference setting now affects AI modules
All AI target settings, sorting, and display now support ROAS
Amazon – Global Search Ads Updates
Amazon Sponsored Ads improvements include:
Sponsored Products campaign cross-store copy support
Sponsored Display now supports AMC Audience targeting
Multiple usability improvements across the module
Sponsored Products Cross-Store Campaign Copy
Entry path:
Global Search Ads → Campaigns → Sponsored Products → Actions → Copy
New capability:
Copy SP campaigns across stores and marketplaces
Customize all target campaign structures, such as:
Default bid
Promoted products
Ad group configuration
Sponsored Display Supports AMC Audience + Additional Optimizations
Updates include:
Sponsored Display campaigns now support AMC Audience targeting
Campaigns, keywords, and search terms now support advanced filters:
Single-line “Not Equal”
Multi-line “Not Equal”
Keyword and negative keyword lists now show:
Operation timestamps
Negative keyword enable/disable status
Campaign list sorting by name is supported in Portfolio view
Bulk bid adjustment feedback improved (failure reasons now shown)
Placement list includes summary total rows
Amazon – Keyword Library: Rule-Based Keyword Collection
A new rule-based keyword library is now available.
Built on top of the existing keyword library, this feature enables automated classification and dynamic updates for refined keyword management.
Key capabilities:
Rule Execution
Supports one-time execution or recurring cycles
Customizable timezone and schedule
Rule Combination
Multiple rules can be stacked:
Word root rules
Performance rules
ABA ranking rules
Keywords must satisfy all conditions to be added
Word Root Classification
Keywords are automatically grouped into:
Core product terms
Features
Scenarios
Attributes
Brand terms
Competitor terms
Performance Classification
Keywords are categorized based on spend, ACOS, and efficiency:
High-performing
Potential
Low-performing
Invalid
ABA Ranking Classification
Based on ABA rank, keywords are grouped into:
High-traffic keywords
Mid-traffic keywords
Long-tail keywords
Walmart – Ad Management: Operation Logs Added
A new Operation Log tab is now available in Walmart Ad Management.
Logs include operation sources such as:
SparkX user accounts
Automation rules
Walmart backend
System default operations
Key features:
Filter by object type → further filter by operation type and operator
Supports searching by campaign, object, or operator (single or multiple)
Logs can be downloaded
Campaign lists allow direct selection to view related operation logs
Amazon – Custom Report Enhancements
Custom Reports now support:
File format selection
Store-level report splitting
More report types released
Updates include:
Export reports in XLSX or CSV
Generate one consolidated file or split by store
Reports can be delivered by email or downloaded directly
Several beta report types are now fully released (Targeting, Promoted Products, Tag, Product Center reports)
Amazon – Automation Rule Optimization
Automation rules for:
Adding search terms
Adding negative keywords
Now support selecting multiple target campaigns
Each rule can apply to up to 200 campaigns
Walmart – Ad Management Enhancements
New additions include:
Ad group level support
Page type reports
Brand and category tabs
Capabilities:
View and bulk adjust all ad groups under Ad Group tab
Analyze ad performance by page type
Brand/category data available for 1P stores only
Amazon – Keyword Module Enhancements
Keywords now support cross-store management, with major improvements:
1. Cross-Store Keyword Library Management
Keyword libraries can now be managed across stores
UI optimized with more filters (e.g., scenario-based filtering)
2. Operational Improvements
Supports:
Single-line actions (edit, copy, delete)
Bulk actions (delete, import, set public/private, manage product associations, merge libraries)
3. Keyword Performance Analysis Enhancements
Toggle between keyword performance vs search term performance
Data logic improved: keyword metrics now align with associated products, not store-level aggregation
November Release Notes
Amazon – Global Search Ads Optimization
A new cross-store Sponsored Products budget cap page is available.
Users can now:
View SP budget limits across stores
Quickly update:
Budget caps
Average daily budget growth
Amazon – Sponsored Ads Smart Creation Adds More Marketplaces
Sponsored Ads Smart Creation now supports:
Mexico
India
Including ad types:
SP
SB
SD
October Release Notes
Amazon Brazil Marketplace Now Supported
Since Oct 29, 2024, Amazon Brazil authorization is officially supported.
Highlights:
Brazil stores can be authorized via Ads API + SP API
Advertising and product data can now be pulled successfully
Brazil marketplaces can be added to existing North America accounts
Store filters can now include Brazil
All modules except Ranking Lock & Market Insight support Brazil normally
Keyword Recommendation Adds More Sites
Keyword recommendations now support:
Spain
India
Mexico
(Brazil already included)
Walmart Smart Creation Fully Released
Enables bulk campaign creation based on different product strategies:
Multiple campaign structure templates
Keyword recommendations using Walmart historical performance + product features
Flexible naming rules with reusable templates
Walmart Ad Management Iteration
Walmart API updates introduced new bid strategy and targeting capabilities.
SparkX Walmart Ad Management now supports:
Updated API-based bid strategy logic
Creative performance reporting for SB & SV materials
Automation Rules Add Inventory-Based Product Control
Automation rules now support pausing/enabling promoted products based on inventory levels.
Smart Creation Optimization
Improvements include:
Campaign preview upgrades
Bulk edit bid strategy popup defaults to selecting all campaigns
Second confirmation step added for batch campaign creation
September Release Notes
Global Search Ads – Iteration Updates
A new automatic targeting option has been added to the advertising pages.
Enhancements include:
Data trend charts and advanced filtering
Bulk bid adjustments
Bulk status updates
Quick access to search term reports
Global Search Ads – Additional Improvements
Further updates to the campaign experience include:
Budget column filtering in campaign lists for faster budget-related analysis
A new entry point to view full campaign-level daily performance overview
Keyword workflows improved:
When adding SP/SB keywords, clicking a keyword can now jump directly to the Amazon search page
Sponsored Brands Product Collection ads improvements:
Custom creative image uploads now support up to 5 images per campaign
Other usability optimizations were also included.
Placement Lock – Composite Placement Officially Retired
Since the “Highly Rated” placement is being phased out, the composite placement lock feature was officially discontinued on September 10.
All existing composite placement lock tasks have been automatically migrated to TOS / ROS placement lock tasks.
August Release Notes
AI Managed Optimization Enhancements
The AI Managed Group list now supports filtering by:
SKU
ASIN
Parent ASIN
Product Line
ASIN Tags
AI Action Space Improvements
Bid optimization within AI Action Spaces now includes recommended bid ranges when targeting is enabled, providing better reference for adjustments.
Walmart Data Dashboard Officially Launched
The Walmart Dashboard provides both high-level and structured analytics views.
You can now view:
Summary metrics across single or multiple stores
Key performance trends over time
Structural analysis by:
Automatic vs Manual campaigns
Keyword match types
Insights by placement and platform
AI adoption rate across all campaigns
Entry path: Walmart Module → Data Dashboard
New Feature: SOV Insight
SOV Insight generates Amazon Search Page Share-of-Voice reports based on your most important search keywords.
You can use it to track:
Brand visibility share
Product voice share
Competitive positioning for ad strategy decisions
Entry path: Data Center → SOV Insight
Walmart Smart Center: AI Managed Optimization Launched
Walmart Smart Center now supports AI Managed Optimization with the following Action Spaces:
Bid Optimization
Base bid adjustments
Placement/platform premium adjustments
Budget Redistribution
Only available for campaigns with daily budgets enabled and no total budget set
Target Harvesting
Keyword harvesting automation
Additional highlights:
Full compatibility between AI and Automation Rules
AI Managed + Dayparting bid & budget automation can run simultaneously
Cross-store AI management supported
Numerous optimizations added beyond Amazon parity:
Managed group list enhancements
Quick add/remove campaign actions
Bulk enable/disable promoted products
Bulk product additions
Global Search Ads Optimization Iteration
Bulk Automation Template Association Supported
You can now batch associate or remove automation templates, enabling faster configuration of:
Dayparting bid rules
Dayparting budget rules
Campaign on/off automation
Supported actions:
Bulk link templates
Bulk unlink templates, with reset behaviors:
Bid resets to original or last executed bid
Budget reverts to last executed value
Bulk enable/pause campaigns
Bulk add search terms
Bulk add negative keywords
New Module: Product Targeting Management
A new “Product Targeting” page is now available.
It supports:
Viewing and filtering targeted products or categories
Bulk operations on promoted products
Key capabilities include:
Global product search
Data trend visualization
Scatterplot structure insights
Detailed drilldowns into product-level performance
Bulk actions supported:
Status updates
Bid adjustments
Tagging
Quick search term access
SB Product Collection Ads: Landing Page Type Editable
Landing page type is now editable for Sponsored Brands Product Collection ads.
Supported scenarios:
When creating new ads under SB Product Collection ad groups
When editing existing SB Product Collection ads
Allows editing:
Product ASINs
Creative assets
Collection structure
This makes ad management much more flexible.
July Release Notes
Homepage Filter Improvements
Homepage filters are now unified across the system:
Store and date filters remain consistent when switching pages
A new product filter has been added, showing:
Total product sales
Related campaign-level ad data
UI improvements:
Card layout optimizations
Added display of ad order count
Product Filter Enhancements
Updates include:
Global Ad Management now supports Product Line and ASIN Tag filters
During campaign creation (new campaign / add promoted product / Smart Creation):
Products can be retrieved by SKU or ASIN input
Useful when product sync is delayed but Amazon backend already supports ad creation
Product Center Updates
Vendor stores now support report type switching with memory
Smart Diagnosis has been fully released
Hourly Data Updates Added to Product Center
The product list now supports hourly refresh for the last 2 days, including:
Total Sales
Total Units Sold
TACOS
Dimensions supported:
ASIN
Parent ASIN
Product Line
After this update, Product Center total sales will align with Homepage totals.
Notes:
Real-time data comes from Amazon hourly APIs, and refund calculations may differ from Amazon business reports
Hourly scope is only for recent 1–2 days; older data follows Amazon business reports
SKU-level hourly data is unavailable and delayed by 1–2 days
Vendor stores are not covered and have a 4–5 day delay due to Amazon limitations
Action Space Configuration Fully Released
Action Space settings have now been fully rolled out.
Smart Center Iteration
Smart Optimization Officially Retired
Smart Optimization was officially discontinued on July 9, and all data has been migrated into Managed Groups.
Migration rules:
One Smart Optimization template becomes two new Managed Groups:
AI Enabled group
AI Disabled group
Special handling:
Campaigns inside budget groups each become their own Managed Group
Archived campaigns are not migrated
Templates with no active campaigns are not migrated
New AI Managed Group UI + Feature Updates
UI Refresh
Menus and buttons renamed
Managed Group list layout is more compact
AI status simplified into a pure toggle:
Independent of campaign count or activity
Bulk operations redesigned, including bulk delete
Quick add campaign/product updated (removal coming later)
New Capability: Budget Redistribution for SP/SB/SD
Budget Redistribution is now available as an Action Space setting.
Default behaviors:
Newly created Managed Groups are enabled by default
Migrated groups from Smart Optimization are disabled by default
Budget increase logic:
Redistribution ON → group-level daily budget cap applied
Redistribution OFF → campaign-level daily budget cap applied for compatibility
Other Optimizations
Managed Group detail page improvements:
AI toggle actions simplified
Campaign removal no longer requires extra budget selections
Ad Management module UI improvements:
AI optimization icon simplified:
Active = highlighted + rotating
Inactive = grey
Placement Lock remains unchanged for now.
Global Search Ads Improvements
Search/filter component upgraded:
More common filters
Multi-line search supported
New Keywords page:
Cross-store bulk operations
Data analysis view
New Search Terms page:
Cross-store bulk operations
Improved add-to-target/add-negative workflows
Walmart Ad Management Phase II
Walmart Ad Management now includes new reporting modules:
Search Terms Report
Placement Report
Platform Report
Universal filtering has also been upgraded.
Search Terms Report
Data sources:
Walmart API reports: itemKeyword, keyword, videoKeywords
Features include:
Dashboard trends (daily/weekly/monthly)
Summary MoM comparisons
List drilldowns:
Targeting drilldown
Promoted product drilldown
Downloadable reports
Search term add-to-target supports:
Add to existing ad group
Create new ad group
Create new campaign
Bid options:
Original bid
CPC
Custom bid
CPC uses last 14-day search term CPC
Placement Report (SP)
Data source: Walmart placement report API
Supports:
Placement-level trend analysis
Placement drilldown to ad group
Placement multipliers for manual/auto campaigns
Platform Report
Data source: Walmart platform report API
Supports:
Platform-level trend analysis
Drilldown to ad group
Platform bid multiplier adjustments
Universal Filter Upgrade
All report tabs now share global filtering, including:
Ad type filter
Variant vs Parent variant filter
Attribution windows: 3 / 14 / 30 days
Report date ranges
June Release Notes
Key updates include:
Global Search Ads: New Promoted Products tab
Campaign Portfolio: Bulk end-date editing
Sponsored Products: Placement bid bulk editing
Smart Creation: Supports AI Action Space configuration
New store authorization needs ~3 days before Smart Creation works normally
Campaign tagging supported
Bid strategy supports Rest of Search placement boosts
Targeting can select keywords directly
Smart Optimization scheduled retirement in July
May Release Notes
AI Upgrade: Stronger AI Copilot
More Transparent AI
AI actions and performance are now more visible and explainable.
Smart Center Dashboard has been upgraded into an AI Dashboard, making AI impact clearer.
Highlights:
Global AI vs manual campaign comparison
Optimization action breakdown with drilldowns
Multi-dimensional analytics for best ad strategies
Configurable AI: Action Space Control
Action Spaces can now be individually toggled, enabling sellers to:
Use AI only where needed
Combine operational expertise with AI decisions
Control key actions:
Bid ranges
Keyword harvesting
Negative keyword automation
Budget redistribution
(Feature is in early access — contact your CSM for enablement.)
Ad Management Upgrade
Ad Management now supports:
Cross-store management
Cross-ad-type management
Faster operations:
Create
Filter
Bulk edit
Richer visual insights
Quick AI + Automation entry points
Permission Management Upgrade
New capabilities:
Group-level user management with multi-select and cloning
Bulk permission/resource assignment
Faster resource search and allocation
New Help Center Launched
A brand-new entry point for SparkX documentation:
More complete content
Better categorization
Improved search experience
Product Center Upgrade
Vendor store improvements:
Added sellingProgram + distributorView filters
Fixed missing report issues when vendor is not the manufacturer
Filter improvements:
Product line multi-select
ASIN tags
Metric-based filtering
Promoted product count filtering
Sorting improvements:
Quick sort by key metric trends
April Release Notes
Updates include:
Custom Dashboard chart types added (pie, bar)
Dashboard/card deletion support
Official starter dashboards and templates for new users
Dashboard sharing via external links
Budget Management improvements:
Store-level budget groups
Daily budget distribution enabled
Campaign restrictions relaxed (paused + automation campaigns now supported)
March Release Notes
Updates include:
Menu & UI redesign for clearer feature grouping
Smart Creation naming rules upgraded to customizable naming
Negative targeting control refined by targeting strategy
Placement Lock enhancements:
Manual campaigns with enabled exact-match keyword groups supported
Multi-keyword + multi-ASIN placement lock supported
February Release Notes
New Feature: Custom Dashboard
Entry path: Data Dashboard → Custom Dashboard
Release date: Feb 29, 2024
Highlights:
Unified cross-store + cross-ad-type analytics
Flexible metric + chart configuration
New Feature: Custom Reports
Entry path: Data Center → Custom Reports
Release date: Feb 29, 2024
Highlights:
Custom data export center supporting store scope, metrics scope, and scheduled delivery
Feature Optimizations
Sponsored Brands Product Collection custom images are now mandatory
Budget Management list upgraded with totals + quick edit for current/next month budgets
January Release Notes
Managed Groups in Smart Creation Now Support Sponsored Brands
Entry path: Smart Center → Smart Creation → Add Managed Group → SB
Release date: Jan 29, 2024
Highlights:
SB Managed Groups support AI actions including:
Budget Optimization
Bid Optimization
Targeting Optimization
Sponsored Brands Smart Creation Officially Released
Entry path: Smart Center → Smart Creation → Sponsored Brands
Release date: Jan 25, 2024
Supported marketplaces:
UK, Germany, Canada, Australia, US, France, Spain, Italy, Japan
Highlights:
Bulk campaign creation for efficiency
Recommended ACOS + budget targets
Targeting strategy recommendations (keyword, PAT)
Additional Optimizations
Budget Management upgraded to daily budget distribution
Budget list sorting + deletion + bulk operations supported
Ad Management adds ROAS filter support
Smart Creation supports SBV video uploads (MOV format)
Product Center adds daily trend tables with downloads
Keyword libraries opened to all marketplaces
Ranking Monitoring supports rank data download
Automation bid multipliers support 2-decimal precision
Automation rules add campaign activation caps
Dayparting bid automation now requires edits within SparkX only (Amazon-side edits will be overwritten)