1. Function Overview
Placement rule can automatically adjust the price of ad slots according to conditions.
2. Usage Conditions
Supported campaign types: SP/SB
Open sites: no site restrictions;
Function mutual exclusion:
cannot be enabled simultaneously with the lock ranking feature;
cannot be enabled simultaneously with intelligent hosting;
Association Limit: For each store, the default upper limit of advertising campaigns that can be associated with automated rule execution is 300.
3. How to Use
Step 1: Create a new placement rule template. Click [Automation Rule] - [New Template] - [Select Store] to enter the settings page, and select the rule type "Placement rule".
Step 2: Enter the template name.
Step 3: Set the ad type. After successful creation, associated campaigns can only select the corresponding ad type
Step 4: Set rule.
Add Rule: Strategies can be set based on conditions and condition groups. The types of strategies to be added include ["Increase bidding ratio of specified placement"], ["Decrease bidding ratio of specified placement"], ["Set bidding ratio of specified placement"], and ["Simultaneously adjust bidding ratio of all placements"]. In the condition group, a specified placement can be set as the target. Within the same template, the maximum number of rule settings is 10;
Quick operations for strategies: For each rule, the operations you can perform include creating a new rule of the same type, copying the current rule, deleting the current rule, and collapsing the rule.
Policy sorting: Customize rule priority. When multiple rules are set, if an object matches multiple rules, SparkX only executes the rule with the highest priority. Drag to customize the sorting order, where the order from high to low represents the priority of rule execution.
Strategy calculation bidding principle
Operation | Calculation Logic | Upper and lower limit settings (optional) | Final Value |
Only increase the bid proportion of the target placement | The original placement bidding was set at 100%, and increased by 50%
| Maximum Value | The final result is greater than the maximum value, so the maximum value is taken |
Only reduce the bid proportion of the target placement | The original placement bidding was set at 100%, with a reduction of 50% | Minimum Value | The final result is less than the minimum value, so the minimum value is taken |
Set the bid proportion of the object ad slot to a fixed value | The original placement bid was set to 100%, and the placement bid ratio was set to 50% | / |
|
Simultaneously adjust the bidding ratio of all placements | The original placement bidding was set at 100%, and increased by 50%
| Maximum Value | The final result is greater than the maximum value, so the maximum value is taken |
Simultaneously adjust the bidding ratio of all placements | The original placement bidding was set at 100%, with a reduction of 50% | Minimum Value | The final result is less than the minimum value, so the minimum value is taken |
Simultaneously adjust the bidding ratio of all placements | The original placement bid was set to 100%, and the placement bid ratio was set to 50% | / |
|
Simultaneously adjust the bidding ratio of all placements | The original placement bidding is set to 100% | / |
|
Step 5: Frequency Settings. Supports execution on a daily, weekly (X), or monthly (Nth day) basis. Specific execution time points need to be set, with the option to choose any whole hour between 0 and 23 for execution.
Step 6: Save the template. Click [Save] to complete the creation of the [Placement rule] template.
Step 7: Associate campaigns. Navigate to the automated rules list page, find the corresponding rule, select the [Associate campaign] icon, and enter the campaign association page. You can filter or search for campaigns based on conditions, check the boxes, and click [OK] to complete the association. Then associate the template and confirm the submission.