Author: Kadence Leung
Last Update: 2026/04/26
Introduction
AMC's standard data shows you what your ads did. Paid subscriptions show you what your business is actually doing.
By default, AMC only sees ad-attributed events within a 1-year window — meaning every organic purchase, every Subscribe & Save sign-up, and every repeat buyer from three years ago is invisible. Paid subscriptions close that gap by connecting your ad data to your full retail ecosystem.
Use paid subscriptions to answer:
My ads are driving purchases — but how many of those buyers were already loyal customers before the ad ran?
Which ad paths are turning first-time buyers into Subscribe & Save subscribers?
Are my shoppers coming back every year, or am I constantly paying to reacquire the same people?
Which pages of my Brand Store are actually converting traffic, and which are losing shoppers?
When to Activate Each Subscription
Amazon Insights (FSI): Activate when you want to see organic conversions, measure true halo effect, or track Subscribe & Save behavior.
Amazon Retail Purchases (ARP): Activate when your products have long repurchase cycles, or you need multi-year loyalty and seasonality data.
Brand Store Insights (BSI): Activate when you run an Amazon Storefront and want to know which pages and traffic sources are actually driving purchases.
Amazon Insights (FSI) — The Most Popular
FSI is the most commonly activated subscription because it answers the question advertisers ask most: "Are my ads actually growing my business, or just capturing demand that was already there?"
What FSI Unlocks:
The Full Conversion Picture: Standard AMC only counts purchases that have an ad touchpoint in the attribution window. FSI adds organic purchases — the sales that happened because your ads built brand awareness, even when no ad was directly clicked. This is the true Halo Effect, and without FSI, you're systematically undercounting your ad's impact.
Subscribe & Save (SnS) Data: Without FSI, AMC can only see the first SnS order — the one that may have had an ad touchpoint. Every delivery after that is automatic and carries no ad attribution, so standard AMC data goes silent the moment a shopper subscribes.
FSI fills that gap by recording SnS deliveries as their own events, independent of ad attribution. With FSI, you can see:
How many deliveries each subscriber received in a year
Which subscribers are still active after 3, 6, or 12 months (renewal rate)
How delivery frequency distributes across your subscriber base (one-time vs. repeat vs. loyal 3+)
Which ASINs retain subscribers longest — and which churn after the first delivery
Subscribe & Save shoppers are your highest-LTV, lowest-CAC customers. But without FSI, you're only seeing the door open — not whether anyone stayed.
Models Enhanced by FSI:
Subscribe & Save Analysis: Unlocks Advanced Analysis and Delivery Frequency tabs.
Customer Lifetime Value: Captures organic purchase data for true LTV; adds SnS event toggle to measure subscription-driven revenue separately.
Multi-Touch Attribution: Includes organic touchpoints in attribution modeling.
New-to-Brand Analysis: Separates true new buyers from returning organic shoppers.
Marketing Funnel Analysis: Shows organic shoppers moving through the funnel alongside ad-reached shoppers.
Search Term Analysis: Includes search behavior from non-ad-exposed shoppers, giving a fuller view of organic discovery.
Amazon Retail Purchases (ARP) — 5-Year Purchase History
By default, AMC stores 1 year of purchase history. ARP extends that window to 5 years.
What ARP Unlocks:
Long-Term Loyalty Analysis: A shopper who buys from you every 18 months looks like a new customer in a 1-year window. With ARP, you can see their full purchase history — how many times they've bought, when they lapsed, and whether they came back. This changes how you measure customer retention entirely.
True Seasonality Patterns: Year-over-year comparisons using a 1-year window only show you one cycle. ARP lets you compare this Prime Day or Q4 against the previous four — revealing whether growth is a trend or noise, and which customer segments consistently drive seasonal peaks.
High-Price Product Cycles: If you sell products that shoppers only replace every 2–3 years (appliances, furniture, premium electronics), standard AMC data makes those buyers look like they've churned. ARP shows you the full repurchase timeline so you can time your re-engagement campaigns correctly.
Models/ Audience Template Enhanced by ARP:
Customer Lifetime Value: Extends cohort analysis beyond 1 year; enables 5-year LTV calculation.
RFM Segmentation (Audience Template): Powers the 8-tier customer segmentation using 5-year purchase events.
Brand Store Insights (BSI) — Storefront Intelligence
BSI focuses specifically on how shoppers interact with your Amazon Brand Store — traffic your standard ad reports never show.
What BSI Unlocks:
Traffic Source Analysis: BSI shows which sources are bringing shoppers to your Storefront: Sponsored Brands ads, DSP campaigns, organic search, social traffic, and more. This tells you which channels are driving high-value store visits versus low-quality bounces.
Storefront Efficiency: Not all Brand Store pages perform equally. BSI identifies:
Which subpages lead shoppers toward purchase
Which pages have a high exit rate without any product interaction
Which product placements within the store are generating actual clicks and purchases
This turns your Storefront from a branding placeholder into a measurable, optimizable sales channel.
How the Three Subscriptions Work Together
Each subscription adds a different dimension to your data. They are not mutually exclusive — most advanced advertisers run all three.
FSI (Funnel & Loyalty): Unlocks organic sales, SnS sign-ups, and ATC data.
ARP (Long-Term Strategy): Unlocks 5-year purchase history, cohorts, and repurchase cycles.
BSI (Merchandising): Unlocks Brand Store traffic sources and page-level conversions.
FAQ
Q: How much do the paid subscriptions cost?
A: Pricing is set by Amazon directly and is subject to change. Current reference rates:
Amazon Insights (FSI): $100–$10,000+/month (Varies based on the size of your shopping data set. Larger entities with more purchase events fall toward the higher end of the range).
Brand Store Insights (BSI): $200/month
Amazon Retail Purchases (ARP): $500/month
Note: All subscriptions are billed by Amazon directly, not SparkX. Prices are subject to change.
Q: Will the 60-day trial automatically turn into a paid subscription?
A: No. Once the trial ends, the subscription simply stops. If you want to continue using the paid features, you'll need to follow the manual subscription steps to reactivate them.
Q: How long is the free trial? Is Amazon still offering it?
A: Amazon offers a 60-day free trial for all paid data subscriptions (FSI, ARP, and BSI). However, trial availability is determined by Amazon and may change at any time — SparkX has no visibility into whether the offer is currently active for your account. Check your Amazon Advertising console or contact your Amazon account team to confirm.
Q: Once I subscribe on Amazon, can I use the new features on SparkX immediately?
A: Not immediately. SparkX doesn't receive an automatic notification when your subscription status changes. As soon as you subscribe, contact your CSM — we'll enable the feature on the SparkX platform as quickly as possible.
Q: Do I need all three subscriptions, or can I choose just one?
A: Each subscription is independent. Start with FSI if organic conversion data or SnS tracking is your priority. Add ARP if you need multi-year loyalty analysis. Add BSI if your Storefront is a meaningful part of your traffic strategy.
Q: What happens to my data if I cancel a subscription?
A: The historical data already pulled into your models remains accessible. New data will stop ingesting once the subscription ends.
Q: I can already see some Subscribe & Save data without FSI. Why do I need FSI?
A: Without FSI, AMC records only the first SnS order — the one that may have had an ad touchpoint in the attribution window. Every delivery after that is an automatic recurring order with no ad event attached, so AMC's standard data stops tracking it. FSI separately records each delivery as an event, giving you the full post-subscription picture: how many deliveries happened, how often, and how long subscribers stayed active.