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<b>How to Format Postal Codes Correctly</b>

By default, a DSP campaign targets the entire marketplace—for example, targeting the US means the whole US market. Postal codes let you narrow your audience down to specific areas, such as zip codes near your stores or delivery zones.

This guide helps you enter postal codes in the correct format when creating location-based audiences in AMC. Note that postal code data comes from <b>Amazon DSP campaigns only</b>—Sponsored Ads campaigns do not carry postal data. No technical tools are required—just follow the format below.

The area in which a conversion occurred, based on the user's IP address. Postal code is also called "zip code" in the US.

Every postal code in AMC must start with a two-letter country code, followed by a hyphen.

Postal codes entered without the country prefix will not match any data.

Decide which postal codes (zip codes) you want to target

Add the two-letter country code in front of each one (see the reference table below)

Join them with a hyphen: country code, hyphen, postal code

Enter the combined value—you can add multiple postal codes

1. Decide which postal codes (zip codes) you want to target
2. Add the two-letter country code in front of each one (see the reference table below)
3. Join them with a hyphen: country code, hyphen, postal code
4. Enter the combined value—you can add multiple postal codes

To target the US zip code <code>12345</code>, enter:

Country Code: <code>US</code> Postal Code: <code>12345</code>

How to Add Postal Codes on AMC Custom Audience

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Country	Code	Example
United States	US	`US-10001`
Canada	CA	`CA-M5V`
Mexico	MX	`MX-01000`
Brazil	BR	`BR-01310`
United Kingdom	GB	`GB-SW1A`
Germany	DE	`DE-10115`
France	FR	`FR-75001`
Italy	IT	`IT-00100`
Spain	ES	`ES-28001`
Netherlands	NL	`NL-1012`
Sweden	SE	`SE-11121`
Poland	PL	`PL-00-001`
Belgium	BE	`BE-1000`
Turkey	TR	`TR-34000`
UAE	AE	`AE`
Saudi Arabia	SA	`SA-12271`
Egypt	EG	`EG-11511`
Japan	JP	`JP-1000001`
India	IN	`IN-110001`
Australia	AU	`AU-2000`
Singapore	SG	`SG-018956`

How to Add Postal Codes on AMC Custom Audience

How to Format Postal Codes Correctly

What Is the Postal Code Format?

Postal Code

Country Code Prefix

How to Enter a Postal Code

Steps

Example

Country Code Reference